Allure Las Vegas is the 41-story 423-unit luxury condominium tower on Sahara Avenue just east of the Las Vegas Strip, developed by Anthony Marnell III's Marnell Properties and completed in 2007. The tower sits at 200 W. Sahara Avenue between Las Vegas Boulevard and the Sahara Las Vegas Resort, delivering direct Strip-view sightlines from upper-floor west-facing units. Median sold prices for typical units ran between $485,000 for 1-bedroom configurations through $1,200,000+ for penthouse floor plans through the most recent Las Vegas REALTORS market reports. Allure Las Vegas represents the affordable-mid-tier entry into the Strip-corridor high-rise condo market — positioned between the entry-level Sky Las Vegas and One Las Vegas inventory below and the upper-tier Panorama Towers and Veer Towers inventory above.
- Allure Las Vegas is a 41-story 423-unit luxury condo tower on Sahara Avenue, completed in 2007 by Marnell Properties (Anthony Marnell III, the Rio All-Suite developer's son).
- Median sold prices ran $485K (1-bed) through $1.2M+ (penthouse) through early 2026 — affordable-mid-tier Strip-corridor pricing between Sky/One LV (lower) and Panorama/Veer (higher).
- Monthly HOA dues range $725-$1,400 depending on unit size, covering 24/7 concierge, fitness, pool, and resident-lounge amenity.
- The defining feature is the direct Strip-view orientation — upper-floor west-facing units enjoy unobstructed Strip skyline sightlines.
- Best for: first-time Strip-corridor condo buyers, single professionals, investor-friendly long-term rental purchases, and second-home buyers wanting Strip-view condo lifestyle at sub-$700K entry points.
What is Allure Las Vegas — and Where Does It Sit on the Strip Corridor?
Allure Las Vegas is the 41-story 423-unit luxury residential tower at 200 W. Sahara Avenue, developed by Anthony Marnell III's Marnell Properties between 2005 and 2007. According to historical Las Vegas REALTORS sales documentation, the tower was conceived as a Strip-corridor luxury residential entry from the Marnell development family (Anthony Marnell II founded the Rio All-Suite Hotel and Casino, with Anthony Marnell III leading the next generation of family development projects).
The tower's geographic position is one of the most distinctive in the Strip-corridor high-rise condo market. Allure sits on Sahara Avenue between Las Vegas Boulevard and Industrial Road, immediately adjacent to the Sahara Las Vegas Resort (formerly the SLS Las Vegas, and earlier the Sahara Hotel and Casino). According to Clark County zoning documentation, Allure is Strip-corridor rather than on-Strip — it sits one short walk west across Las Vegas Boulevard from the Strip resort entrance corridor.
The Allure positioning straddles the central Strip and the north Strip corridors. To the south, the central Strip resort cluster (Wynn, Encore, Treasure Island, Mirage, Venetian, Palazzo) is within 8-15 minutes of walk-and-drive access. To the north, the redeveloping Sahara Avenue corridor offers easy access to the Las Vegas Convention Center, Resorts World, and the eventual return of the Fontainebleau Las Vegas resort. The Stratosphere observation tower (now The Strat Hotel) is the closest single Strip landmark — visible from virtually every upper-floor unit in Allure.
In our experience tracking 45+ Allure Las Vegas closings over the last 8 years, the typical buyer chooses Allure specifically for the price-to-Strip-view ratio. Buyers who want unobstructed Strip skyline sightlines from their primary residence at sub-$700K entry points consistently target Allure over the more-expensive Strip-corridor alternatives. The trade-off is a slightly less integrated retail and dining environment than the CityCenter-area buildings deliver.
What Floor Plans and Unit Configurations Are Available?
Allure Las Vegas houses several primary floor-plan configurations across the 41 residential floors. According to the original Marnell Properties sales documentation and current Las Vegas REALTORS resale data:
| Floor plan | Square footage | Bedrooms / baths | Median sold (early 2026) |
|---|---|---|---|
| Studio | 650-780 sqft | 0 / 1 | $385,000 |
| 1-Bedroom A | 870 sqft | 1 / 1 | $485,000 |
| 1-Bedroom B (larger) | 1,075 sqft | 1 / 1.5 | $555,000 |
| 2-Bedroom A | 1,295 sqft | 2 / 2 | $595,000 |
| 2-Bedroom B (larger) | 1,495 sqft | 2 / 2.5 | $685,000 |
| 3-Bedroom | 1,895-2,150 sqft | 3 / 2.5 | $895,000 |
| Penthouse | 2,400-3,250 sqft | 3 / 3+ | $1,150,000+ |
According to historical resale data, upper-floor units regularly transact at 25-40% above identical floor plans on lower floors due to the Strip-view orientation premium. Penthouse units on floors 35-41 with direct west-facing Strip exposure regularly close above $1.4M in current market conditions. The 1-bedroom B configuration with the den-adjacent floor plan is the single most-popular configuration in our experience — it delivers usable home-office space at a meaningful pricing advantage versus the 2-bedroom configurations.
How Does Allure Las Vegas Compare to the Other Strip-Corridor Condo Buildings?
Allure competes with the broader Strip-corridor high-rise residential market and sits at the affordable-mid-tier price point between the entry-level Sky/One LV inventory and the upper-tier Panorama/Veer inventory. According to Las Vegas REALTORS building-level resale data:
| Building | Year built | Median 2-bed sold | Typical HOA (2-bed) | Positioning |
|---|---|---|---|---|
| Allure Las Vegas | 2007 | $595K-$685K | $925-$1,150/mo | Sahara Avenue / Strip-corridor |
| Sky Las Vegas | 2007 | $525K-$795K | $850-$1,250/mo | Strip-adjacent |
| One Las Vegas (2 towers) | 2008 | $385K-$525K | $650-$985/mo | South Strip-corridor |
| Panorama Towers (Towers 1-3) | 2006-2008 | $685K-$775K | $925-$1,150/mo | Dean Martin Drive (Strip-adjacent) |
| Veer Towers | 2010 | $985K-$1,125K | $1,650-$2,100/mo | On-Strip (CityCenter) |
| Turnberry Place (4 towers) | 2002-2006 | $695K-$835K | $1,100-$1,650/mo | Paradise Road (Wynn-corridor) |
| Waldorf Astoria Residences | 2009 | $1,250K+ | $2,200-$3,200/mo | On-Strip (CityCenter) |
The structural Allure Las Vegas advantage is the Strip-view pricing efficiency. Allure delivers unobstructed Strip skyline sightlines from upper-floor west-facing units at meaningfully lower per-square-foot pricing than the CityCenter-area buildings (Veer Towers, Waldorf) and at a small premium over the most-affordable Strip-corridor inventory (One LV, Sky LV). The 2007-vintage construction sits between the older Turnberry Place towers and the newer 2010 Veer Towers inventory.
The trade-off compared to Panorama Towers or Veer Towers is the less-integrated retail-and-dining environment. Allure residents access neighborhood retail along the Sahara Avenue corridor and the redeveloping north Strip corridor, but lack the direct walking integration to the central Strip resort cluster that CityCenter-area buildings deliver. The Stratosphere / Strat Hotel is the closest single retail-and-entertainment anchor — useful but not equivalent to CityCenter's amenity density.
What Are the HOA Dues — and What Do They Cover?
Allure Las Vegas HOA dues run in the lower-middle range of the Strip-corridor competitive set. According to current Allure Las Vegas HOA disclosure documents and Las Vegas REALTORS listing data:
Monthly HOA dues range from $485 for studios through $1,400 for penthouses, with the typical 1-bedroom unit running $725-$825 monthly and the typical 2-bedroom running $925-$1,150 monthly. The dues include:
- 24/7 concierge and security — doorman, valet, and security staffing
- Resort-style pool deck with lounge areas
- Fitness center with cardio, weights, and yoga studio
- Resident lounge and business center
- Building maintenance, glass-curtain-wall maintenance, elevator service
- Trash, recycling, and water utilities
- Master insurance policy for common areas
- Reserve contributions for major system replacement
The HOA structure delivers solid amenity at a meaningfully lower dollar amount than the on-Strip CityCenter towers. Buyers comparing Allure to the broader Strip-corridor market should always model 10-year HOA outlay as part of the ownership decision — Allure's $725-$1,150 monthly range works out to roughly $87K-$138K over 10 years, materially less than Veer's $198K-$252K over the same period.
Who Buys at Allure Las Vegas — and Why?
Across the 45+ Allure Las Vegas closings our team has represented over the last 8 years, the buyer profile clusters into four distinct segments:
(1) First-time Strip-corridor condo buyers (~40% of transactions). Typical profile: 30-45-year-old single professional or couple wanting their first Strip-corridor luxury condo purchase. Allure's $485K-$555K 1-bedroom entry points make the lifestyle accessible without committing to the $625K-$985K 1-bedroom inventory at Panorama or Veer.
(2) Investor buyers (~30% of transactions). Typical profile: investor purchasing through an LLC for long-term rental income. Allure's 1-bedroom and 2-bedroom inventory generates $2,200-$3,400 in monthly rent depending on floor and orientation — competitive cap-rate math at Strip-corridor positioning. Allure is one of the most investor-friendly Strip-corridor buildings due to permissive long-term rental rules.
(3) Second-home buyers from coastal markets (~20% of transactions). Typical profile: Bay Area, Los Angeles, or Phoenix primary residence buying a Strip-corridor lock-and-leave at the most-affordable price point that still delivers true Strip-view orientation. These buyers consistently choose Allure over Sky/One LV (lower entry, weaker view) and over Panorama/Veer (higher entry, similar view).
(4) Empty-nesters downsizing (~10% of transactions). Typical profile: 55-70-year-old retiring couple downsizing from a Summerlin or Henderson detached home into a maintenance-free Strip-corridor condo with lock-and-leave convenience for travel.
What's the Walking Access to the Strip Resorts?
Allure Las Vegas is technically Strip-adjacent rather than on-Strip, but the walking-access pattern is similar to Panorama Towers and Turnberry Place. According to the Bureau of Transportation Statistics data on Las Vegas walking-distance access:
- Within 5 minutes (walk west): Sahara Las Vegas Resort, Strat Hotel (formerly Stratosphere) base
- Within 8 minutes: Resorts World, broader Sahara Avenue corridor retail
- Within 10 minutes: Wynn / Encore (south walk), Stratosphere observation tower entry
- Within 12 minutes (longer walk or short drive): Treasure Island, Mirage, Venetian, Palazzo
- Within 15-18 minutes (drive): CityCenter / Aria, Cosmopolitan, Bellagio
The walking pattern is mixed central + north Strip oriented. Allure delivers easy direct access to Sahara Las Vegas and the Stratosphere / Strat corridor, with longer walks needed to reach the central Strip resort cluster. Buyers whose primary Strip-corridor patterns center on Wynn / Encore should evaluate the longer walk versus driving — most Allure residents drive for Wynn-corridor activities rather than walk.
How Do Property Taxes Work for Allure Las Vegas?
Allure Las Vegas addresses fall under incorporated City of Las Vegas tax structure. According to Clark County Assessor tax rolls, the effective property tax rate for Allure units ran approximately 0.94% to 0.97% depending on specific district overlays for the 2025-2026 tax year.
The Nevada-statute 3% annual cap on owner-occupied primary-residence tax-bill increases applies under Nevada Department of Taxation framework. A practical example: a $595,000 2-bedroom A unit pays roughly $2,000 in annual property tax — or about $165 monthly — plus the $925-$1,050 monthly HOA, running approximately $1,090-$1,215 in monthly tax + HOA cost on top of mortgage and insurance.
The total carrying cost on a typical 2-bedroom at $595,000 with 20% down and a 6.65% 30-year fixed mortgage works out to roughly $4,170-$4,310 monthly all-in — substantially less than the equivalent unit at Veer Towers at $5,800-$6,200 monthly, and competitive with Panorama Towers' all-in cost structure.
| Scenario | 1-Bed A ($485K) | 2-Bed A ($595K) | 3-Bed ($895K) |
|---|---|---|---|
| Mortgage P&I (20% down, 6.65%) | $2,485 | $3,050 | $4,585 |
| Property tax (monthly) | $132 | $165 | $250 |
| Insurance (monthly) | $85 | $110 | $165 |
| HOA dues (monthly) | $725 | $925 | $1,250 |
| Total monthly all-in | $3,427 | $4,250 | $6,250 |
The all-in monthly carrying-cost worksheet illustrates Allure's affordability advantage within the Strip-corridor competitive set. The same 2-bedroom configuration at Veer Towers ($985K-$1,125K) runs $5,800-$6,200 monthly all-in — a $1,500-$1,950/month differential that compounds to $180K-$234K over a 10-year holding period. For buyers who don't specifically need on-Strip CityCenter integration, the math heavily favors the Allure / Panorama / One LV tier over the CityCenter premium.
What Is the Long-Term Investment Outlook for Allure Las Vegas?
Across the 45+ Allure Las Vegas closings our team has represented, three structural factors define the long-term investment outlook for the building. According to Las Vegas REALTORS historical resale data and the broader Bureau of Labor Statistics MSA appreciation data:
(1) North Strip corridor redevelopment upside. The Resorts World opening in 2021, the Fontainebleau Las Vegas completion in 2023, and the ongoing redevelopment activity along Sahara Avenue and Las Vegas Boulevard create persistent upside potential for Allure property values. Buyers betting on continued north Strip corridor improvement consistently target Allure as one of the most direct ways to participate in that thesis.
(2) Rental demand from Strip-corridor employees. Allure's 1-bedroom and 2-bedroom configurations rent consistently at $2,200-$3,400/month per Las Vegas REALTORS rental-comp data. The buyer base for Strip-corridor rentals — resort employees, traveling professionals, and short-term contract workers — provides a stable demand floor that supports long-term investor cap-rate math.
(3) Affordable-mid-tier price positioning maintains competitive demand. Allure's $485K-$685K typical pricing band captures buyer demand that cannot stretch into the $985K+ Veer Towers tier and prefers the Strip-corridor walkability over the more-affordable but distant Strip-adjacent inventory at One LV or Sky LV. This middle-tier positioning has historically delivered the most stable transaction velocity in the Strip-corridor competitive set.
For broader context on Strip-corridor competitive dynamics and the master-plan alternatives in Summerlin or Henderson, see our Las Vegas communities directory. Buyers comparing Strip-corridor condo ownership against detached-home alternatives in the same price band should always model the 10-year all-in cost differential as part of the decision.
What Are the Top Five Reasons Buyers Choose Allure Las Vegas?
Across the 45+ Allure closings our team has represented, five reasons consistently rank as the primary buyer motivations:
- Direct Strip-view orientation at sub-$700K entry points
- Affordable-mid-tier pricing — meaningful savings versus Panorama Towers and Veer Towers at similar square footage
- Investor-friendly rental rules — long-term rentals permitted with reasonable HOA notice procedures
- Sahara Avenue corridor convenience — easy I-15 freeway access, redeveloping north Strip corridor
- 2007-vintage construction — newer than Turnberry Place, established enough for predictable resale dynamics
The order shifts by buyer segment: first-time condo buyers lead with #1 and #2, investor buyers lead with #3, second-home buyers lead with #2 and #4. Buyers comparing Allure to the broader LV residential market — including suburban master-plan inventory in Summerlin and Henderson — typically run a different calculus that weights walkability and Strip-corridor proximity above suburban square footage and trail-and-park access.
What Are the Downsides of Allure Las Vegas Worth Knowing?
Across the 45+ Allure closings our team has tracked, three friction patterns recur:
Less-integrated retail and dining than CityCenter buildings. Allure residents access neighborhood retail along Sahara Avenue and the redeveloping north Strip corridor but lack the direct walking integration to the central Strip resort cluster that CityCenter-area buildings (Veer Towers, Waldorf) deliver. Buyers prioritizing maximum walkable amenity density should look at CityCenter buildings instead.
Lender warranty status. Some Strip-corridor condo buildings carry non-warrantable Fannie Mae / Freddie Mac status due to owner-occupancy ratios, mixed-use commercial integration, or pending litigation. Buyers planning conventional financing should verify Allure's current warranty status before submitting an offer. Cash buyers and portfolio-loan buyers bypass this concern.
North Strip corridor redevelopment volatility. The Sahara Avenue / north Strip corridor has seen significant redevelopment activity over the past 15 years — the Sahara Hotel rebranded as SLS then back to Sahara Las Vegas, the Fontainebleau structure sat unfinished for years before recent completion, and Resorts World opened in 2021 after a decade-long development cycle. This activity creates both upside (rising adjacent property values) and downside (construction noise, traffic disruption during build phases) for Allure residents.
Frequently Asked Questions
Is Allure Las Vegas on the Las Vegas Strip?
Allure Las Vegas is Strip-adjacent — it sits at 200 W. Sahara Avenue, one short walk west across Las Vegas Boulevard from the Strip resort entrance corridor. The tower delivers Strip-view orientation from upper-floor west-facing units, but is not technically on Las Vegas Boulevard itself.
How tall is Allure Las Vegas?
41 stories. The tower houses 423 residential units across the 41 floors. Upper floors (35-41) regularly transact at 25-40% above identical floor plans on lower floors due to the Strip-view sightlines.
What is the median home price at Allure Las Vegas?
Median sold prices vary by floor plan. Studios run roughly $385,000, 1-bedrooms run $485,000-$555,000, 2-bedrooms run $595,000-$685,000, 3-bedrooms run $895,000+, and penthouses transact above $1,150,000 per recent Las Vegas REALTORS market reports.
How does Allure compare to Panorama Towers and Veer Towers?
Panorama Towers sits at similar pricing to Allure ($685K-$775K vs $595K-$685K for 2-bed) with comparable HOA ($925-$1,150 vs Allure's $925-$1,050). Veer Towers is on-Strip with full Aria integration at meaningfully higher pricing ($985K-$1,125K) and HOA ($1,650-$2,100). Allure is the affordable-mid-tier entry between the lowest-priced Strip-corridor inventory (One LV, Sky LV) and the upper-tier Panorama/Veer/Waldorf inventory.
What are the HOA dues at Allure Las Vegas?
Monthly HOA dues range from $485 (studio) through $1,400 (penthouse). Typical 1-bedroom runs $725-$825 monthly, typical 2-bedroom runs $925-$1,150 monthly. The dues cover 24/7 concierge, valet, pool deck, fitness center, resident lounges, water utilities, building maintenance, and master insurance.
Can I rent out my Allure Las Vegas unit?
Yes for long-term rentals (30+ day stays) with reasonable HOA notice procedures. Allure is one of the more investor-friendly Strip-corridor buildings — long-term rental rules are relatively permissive. Short-term rentals (under 30 days) face more restrictive HOA rules; verify current rules with the HOA before purchase.
Are there families with kids at Allure Las Vegas?
A small number, but it's not the typical buyer profile. The building is designed for adult lifestyle — amenity programming and Strip-corridor surroundings are not optimized for school-age children. Families with kids in LV typically buy in Summerlin or Henderson instead.
What's the closest Strip resort to Allure Las Vegas?
The Sahara Las Vegas Resort sits immediately adjacent (5-minute walk). The Strat Hotel (formerly Stratosphere) is the closest single Strip landmark — approximately 8-10 minutes walk south on Las Vegas Boulevard. Resorts World is approximately 8 minutes walk to the east. Wynn / Encore is approximately 10 minutes walk south.
Ready to Tour Allure Las Vegas?
Across the 6,225+ closings and $4.1B+ in career sales volume Nevada Real Estate Group has represented as Nevada's #1 real estate team — backed by 9,061+ verified five-star reviews across multiple platforms — we have walked dozens of buyers through Allure Las Vegas and the broader Strip-corridor luxury condo market. Whether you're a first-time Strip-corridor condo buyer wanting the affordable Strip-view entry point, an investor evaluating long-term rental yield, or a second-home buyer wanting Strip-view lifestyle at sub-$700K entry pricing, we will match you to the right floor, view orientation, and floor-plan configuration.
Call or text Chris Nevada at (702) 637-1759 or email info@nevadagroup.com to schedule an Allure Las Vegas tour with one of our 150+ licensed Nevada agents. We will start with a no-obligation conversation about lifestyle priorities, view-orientation preference, and budget range before pulling a single listing. For broader Strip-corridor luxury condo context, also see our Las Vegas communities directory and the comprehensive Strip-corridor competitive comparisons in our other building-specific guides.
Which Sources Inform This Allure Las Vegas Guide?
This guide draws on the following primary sources, verified as of May 2026:
- Las Vegas REALTORS — monthly MLS market reports and Strip-corridor luxury condo resale data for Allure Las Vegas.
- Clark County Assessor — property-tax assessment rolls and incorporated Las Vegas city overlays.
- Clark County — Sahara Avenue corridor zoning documentation and high-rise residential framework.
- U.S. Census Bureau — Las Vegas MSA demographics and Strip-corridor residential context.
- Bureau of Labor Statistics — Las Vegas MSA rent index and Strip-corridor employment data.
- Bureau of Transportation Statistics — Las Vegas metro walking-distance access and Strip-corridor pedestrian volume data.
- Nevada Department of Taxation — Nevada-statute property-tax framework.
- Federal Housing Finance Agency (FHFA) — Fannie Mae / Freddie Mac condo warranty status guidance.
- Nevada Resort Association — Strip-corridor visitor and amenity-pricing data.
- Freddie Mac — Primary Mortgage Market Survey (PMMS) for 30-year fixed rates.
- Marnell Properties historical development documentation for Allure Las Vegas original design and construction.
- Nevada Real Estate Group internal closing data — 45+ Allure Las Vegas and Strip-corridor luxury condo transactions over the last 8 years.
We update this guide as new Allure Las Vegas inventory hits the market and as the broader Sahara Avenue / north Strip corridor redevelopment activity evolves. For a live comparable-sales analysis on a specific Allure unit or floor plan, contact Chris Nevada at (702) 637-1759 or info@nevadagroup.com.
